My sources in La La Land inform me that it all began a few weeks ago when the much maligned Heidi Montag left her even-more-maligned boyfriend Spencer Pratt and began dating Mars anomaly researcher Richard C. Hoagland.

While some declared that it was all a publicity stunt, insiders in esoterica tell us that the pairing is, indeed, true love. A source close to Hoagland claims that he boldly told one confidante that Heidi is "more beautiful than the face on Mars."

Not to be outdone, Lauren Conrad moved quickly to one-up her hated rival and was seen leaving an LA hot spot on the arm of one George "The Noor" Noory. Where this feud will go next is anyone's guess, but paranormal pundits are already fretting that the dueling divas may spill over into C2C-land and fracture the once powerful RCH / Noory friendship. Friends of the paranormal pair assure Hot Newz that a dissolution of the Hoagland / Noor tandem is unlikely as they have both have vowed to remain loyal to "bros before hoes."